As you probably know, there is a definite art form to pay per click marketing (PPC). From setting a manageable budget to proper bidding, keyword choice and designing winning ads, there are literally dozens of ways to mess things up.
And when we say “mess things up”, we actually mean “lose a boatload of money.”
Now, maybe you’re the gambling type and you enjoy taking your chances. We can relate; Web Synergy’s owner used to be a pretty solid poker player himself. There’s not a whole lot of sense in gambling with Pay-Per-Click marketing though; especially when you have a friend right here in the Upstate that can make your campaigns much more efficient. And unlike other firms in the area, we do not have any minimum spend requirements before we’ll step in and help either; our staff will gladly teach you everything you need to know to see much stronger returns on investment.
How do we do that? It’s fairly simple-
- We ensure that you’re focused on the most affordable keywords for your niche and that you’re using proper bid tactics to gain maximum visibility.
- Then we show you how to optimize your ads, create powerful landing pages and make the most out of every single click.
With that said, it is important to point out that Web Synergy is not a big fan of PPC marketing for most Spartanburg businesses. In most cases, we can completely optimize a site’s visibility using organic methods that will save you a small fortune in advertising costs, and that also has the benefit of long-lasting traffic that generates new business for years to come.
Then again, pay per click marketing is absolutely essential for some of our local industries; especially the ones competing in ultra-competitive segments on a national level. Either way though, we are always happy to sit down and help you decide if this is a good marketing strategy for your business. Feel free to contact us if you have any additional questions.